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Wolf Maison Architecture + Design

30 Dec 2012 / in

Wolf Maison Architecture + Design (Cleveland, Ohio) needed evolution, not revolution, in updating their identity system. The existing materials did not offer enough flexibility in usage at multiple scales and in social media applications. Dish Design created a simple, clean and abstract mark that evoked the owner’s initials that works at multiple sizes. The contrast inherent in the typography system was clarified with updated cuts of the same typefaces while the color palette was reduced and simplified for better contrast on standard desktop printing equipment.